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Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual females, a lack of money for marketing designed she’d visit nightclubs armed with bottles of spirits.
” read eastmeeteast dating site review : eastmeeteast.review In the beginning we’d head to nightclubs having a bottle of sambuca in one single hand, and tequila into the other, and encourage girls to download the app in substitution for an attempt,” states the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing beyond your portable toilets handing out toilet tissue with flyers marketing the software.
It was back in 2013, and Ms Exton’s low priced, but revolutionary, approach to advertising soon saw individual figures increase steadily, then traction that is further gaining to positive person to person.
Launched in London, but with its headquarters moving to San Francisco this past year in order to be nearer to US investors, and also to be within the dense associated with the burgeoning myspace and facebook scene, the Her application now has one or more million feminine users around the globe.
Her was created from Ms Exton’s frustration with existing lesbian websites that are dating apps, which she did not think had been good enough.
The market is said by her ended up being dominated by “dating internet sites that have been initially designed for homosexual guys, and tuned pink for lesbians”.
Ms Exton had a business that is inside with this because at that time she had been employed by a London-based branding agency, where her client made dating platforms. Continue reading Exactly just How Robyn Exton grew popular dating that is lesbian Her