Caesars Scoops Up Social Media Marketing Free-Play Site Pacific Interactive

Caesars<span id="more-9280"></span> Scoops Up Social Media Marketing Free-Play Site Pacific Interactive

Caesars Interactive’s purchase of Pacific Interactive adds the latter’s House of Fun gaming that is social to the Playtika repertoire (Image: Pacific Interactive)

If a novel had been become discussing Caesars Entertainment Corp., it could easily be called ‘Debt and Acquisition’; the casino operator seems to bounce back and forth between racking up IOUs and everything that is purchasing can get their hands on. The latest chapter of this book involves Israeli-based social gaming company Pacific Interactive, and it makes Company Number Four in Caesars ongoing expansion in to the popular free-play social gaming market.

‘Free-Play’ Isn’t Always Free

No purchase terms were released in the sale, but Caesars is now the proud owner of House of Fun, an electronic slot-machine, free-play gaming site. Of course, ‘free-play’ doesn’t constantly grow to be exactly free; these social media gaming sites have turned into lucrative online businesses by offering tempting, cheap add-ons of additional game that is digital often under a buck each to players, lots of whom access the site via Twitter.

For Pacific Interactive founder and CEO Omri Shitreet, it is all about movin’ on up.

‘We are excited to become listed on among the largest & most successful social and games that are mobile on earth,’ said Shitreet. ‘We are confident that underneath the Playtika umbrella, we will be able to deliver an also better game experience for the players while during the same time producing great value for our new shareholders.’

According to video gaming industry Eilers Research analyst and online gaming expert Adam Krejcik, Pacific which is independently held pulled in somewhere between $25 and $30 million for 2013, with 3/4 of that coming from Twitter patrons and 1/4 from various apps that are mobile.

Krejcik told investors recently that the site that is social rated ninth on Eiler’s social casino tracker, the type of companies with A twitter presence. Pacific claims to have 700,000 users each and about 2.7 million per month day.

Social Gaming Proving Lucrative for Caesars

Caesars, needless to say, isn’t not used to online or gaming that is social the business’s 2013 revenues from Caesars Interactive’s social gaming presence alone brought in $290 million. Their other social web sites include their kingpin World Series of Poker brand name, in addition to Playtika and a few Buffalo Studios-produced games. Based on Eilers, Playtika was a $103 million purchase for the gaming conglomerate, while Buffalo Studios was acquired for $45 million. And the gaming analyst company claims Caesars is for a path that is good all of these acquisitions.

‘ We believe Caesars acquired both ongoing companies at attractive multiples,’ stated an Eilers report. ‘ In fact, its acquisition of Playtika has turned out to be one of the merger-and-acquisition deals that are best we have seen in days gone by five years.’

Caesars claims it intends to merge Pacific’s products into its existing Playtika social and mobile gaming platforms. They also noted that Pacific’s 100-plus worker base worldwide would be safe in keeping their positions after the merger.

The deal is also a plus, saying the House of Fun addition will simply pull in new users to his business’s platforms for Playtika’s CEO Robert Antokol.

‘The acquisition we can give you a new quality product to our loyal individual base and also to attract new users,’ said Antokol. ‘We think the team that is talented Pacific Interactive not only brings with it a unique product, but may also be a strong addition towards the team and enhance our market leadership into the category.’

Besides Caesars Interactive, other global gaming businesses such as International Game Technology (IGT), Zynga and Scientific Games -have found success in the gaming market segment that is social. IGT operates the DoubleDown Casino online. Krejcik states this move that is latest by Caesars may, in fact, make IGT and these other businesses intensify their social gaming presence.

Adelson’s Anti-Online Gambling Crusade Tries to Smite Its Enemies

Like devout warriors on a crusade that is sanctioned Sheldon Adelson’s Washington, D.C. anti-online gambling lobbying brigade claims to stand for might and right (Image: 20th Century Fox)

Allow it to not be said that Coalition to Stop Internet Gambling creator and backer Sheldon Adelson isn’t getting his money’s worth together with his brand new Washington, D.C. dream team that is lobbying. That being stated, it could be tough to pay attention to their message bought and taken care of by one of the largest casino operators in the entire world, with land casinos throughout the U.S. and Macau, among other nations and not snicker just a teensy, tinsy little bit.

Fervor and Condemnation

Not since Carrie country and the temperance movement associated with the very early century that is 20th McCarthy’s impassioned anti-Communist followers has such zealotry been demonstrated, spurred to action by those compared to online gaming’s wicked spread. But this could be the first time those advocates represent an individual who has no issue whatsoever with that vice, so long as it happens on terra firma.

This indicates the coalition’s effort that is latest included a media conference via telephone the other day, with five of Adelson’s key lobbyists on the virtual soap boxes. Of course, these soldiers are all very paid mercenaries, but in battle, one does what is important to win the war.

‘Internet gambling expands such as for instance a disease,’ decried former Denver Mayor Wellington Webb (D). ‘Jobs would be lost,’ he added, as he espoused the view that once gambling can be acquired in-house literally no one would ever leave theirs once again.

And then there’s the youngsters whose lives would be destroyed forever, according to U.S that is retired Sen Lincoln (R-Ark), whom sees those who support Internet gaming as a type of Fagin from ‘Oliver Twist,’ capturing the minds and manipulating those things of the innocents by putting ‘casinos into the pouches of children, 24/7.’

And let’s not overlook terrorism and cash laundering, which, needless to say, could never set foot in a land casino anywhere. Former New York Governor George Pataki (R) is convinced that online gambling is a menace to national security, and used an FBI letter’s key points to emphasize this inalienable truth.

Each of the phone speakers got behind the notion that Congress must move now to stop this recognized blight on mankind, while an interim ‘timeout’ on Internet gambling should be set in position meanwhile to prevent the spread of this brand new Bubonic Plague.

Alfonso Aguilar representing the Latino Partnership for Conservative Principles and its executive manager said, ‘This just isn’t an America that we wish.’ He stated he was certainly one of 39 organizations that are faith-based have come up to speed and they are seeing the light.

C4COP Takes Up Arms

Fighting back, needless to say as we’ve reported recently could be the newly formed Coalition for Consumer and Online Protection (C4COP), and that outfit has its very own muscle tissue behind it. Major casino operators MGM Resorts International, Caesars Entertainment Corp., Station Casinos, and Boyd Gaming Corp., among others, are staunchly pro-Internet gambling, and now have the backup military regarding the American Gaming Association the casino industry’s main lobbying voice and a group to which Adelson ironically belongs to carry the rear in their return volleys.

Of course, with Adelson’s extensive muscle that is financial C4COP will need all the ammo they could possibly get to fire back, as the Las vegas, nevada Sands CEO has said he will ‘spend whatever it takes’ to put the ultimate bullets and tie the weights to the Rasputin-esque form of wicked. Never mind he spent whatever it took you are Romney elected straight back in 2012, so we know how that worked out. Confidence is king when you yourself have more income than God himself.

The unspoken white elephant in the room, needless to say, may be the possibility that Adelson is more concerned that online gaming may take a bite out of his massive casino empire’s income share, more than actually being worried concerning the Artful Dodgers and cash launderers taking around the world. And with three states already up and running with Internet gambling within the U.S. (Nevada, Delaware and New Jersey), and another possible 10 eyeing legislation making it happen in their states too, it would seem that not only has this horse left the barn, but possibly an entire stampede as well.

And Congress has shown a frequent shortage of interest in getting too fervently involved in either part of this debate, without doubt in component because it is an election 12 months for many, and they don’t really wish to tick anyone off. Two present bills for, and one against, Internet gaming could find no significant backing in either direction.

Baltimore Ravens RB Ray Rice Arrested at Atlantic City Casino

Baltimore Raven’s running straight back Ray Rice could be in hot water after an altercation with his fiancée at Revel reportedly got out of control (Image:

Ray Rice had a year that is tough season his numbers had been down and the Baltimore Ravens didn’t even make the playoffs within their attempt to protect their Super Bowl title. But people that are few planning to keep in mind that after the headlines he is making this week. Rice and his fiancée were both arrested and charged with simple attack after a altercation that is physical an Atlantic City casino early Saturday morning, and there’s some dispute as to precisely just how serious the incident was.

Revel Altercation Reported

According to reports, casino safety during the Revel Casino called officers from the Atlantic City Police Department at about 2:50 am Saturday morning. That was at response to a domestic dispute between Rice and fiancée Janay Palmer, one which was recorded by video surveillance digital cameras, police said.

Neither Rice nor Palmer desired any attention that is medical and neither said that they had sustained any injuries. But given the evidence that is video both were charged with simple assault-domestic physical violence before being released.

Rice’s attorney called the event a ‘very small altercation that is physical’ and the Ravens showed up to want to try out down the event as well.

‘We are aware of the Friday evening situation with Ray Rice and his e that is fianc&eacute, said Ravens director of public relations Chad Steele. ‘We have spoken with Ray, and know that they returned home together after being detained.’

Team Affiliation Unaffected

More prominent members of the Ravens organization stated they hadn’t yet spoken to Rice. Based on Baltimore general manager Ozzie Newsome, neither he nor head coach John Harbaugh had talked to Rice on Monday, but both planned to do so in the day that is next. Newsome also said which he expects Rice to be with the still team in 2014.

Philadelphia lawyer Michael Diamondstein was hired to express Rice into the instance, and seems confident that there won’t be much towards the incident when the facts are released.

‘ We now haven’t seen any documents that are charging,’ Diamondstein said. ‘There was a quarrel that included Ray. I can not give any details because we now haven’t seen the document yet. Once we are able to go through the evidence, it should wind up to be little more than the usual misunderstanding.’

Revel staff also said that Rice who they say ended up being hanging away at the Revel’s Royal Jelly Burlesque Nightclub having a group of approximately eight people earlier in the night was pleasant to them during their stay.

‘When he was here, they had been having a great time,’ said Scott Russo, manager of operations at the nightclub. ‘[He] was really nice to your staff.’

Despite the reaction that is low-key the incident in most quarters, you can find rumors that it may, in reality, are more serious than reported. Sports news site cited an anonymous ‘tipster’ who claimed that the incident was more violent than Rice’s camp is willing to acknowledge, saying that a lady (presumably Palmer) spit on Rice, and after that he punched the woman, knocking her out. Nevertheless, there has been no hard evidence to back up this variation of events.

Ray Rice has scored 37 touchdowns and rushed for 6,180 yards over their six seasons in the NFL. However, he is coming off a year that is down which he tallied just 660 yards rushing and four touchdowns. Rice is in the middle of a five-year, $35 million contract because of the Ravens, and is also known to be mixed up in group’s anti-bullying promotions; one thing that could possibly add fuel to this firestorm that is domestic.

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